“Toradex needed a cost-effective solution to scale the team given the highly specialized nature of their teams. The current locations provided some opportunity for scale, however, hiring cycles were longer than ideal and not always resulting in the desired fit. In addition to the technical and customer facing expertise that was needed, finding a location that provided timezone and German-language overlap was necessary.”

Adaire ramped up both a Customer Service team and Engineering resources within a few months as a pilot, followed by steady and progressive scaling when new hiring requirements emerged. The team is hosted in a fully-secure room meeting similar security requirements as the other locations – enabling compliance with security certifications.

“The outcome is more than just improved speed or security,” says Simon. “It’s a full transformation that reflects the quality and value of the very art we offer. A seamless, elegant, and high-performing platform worthy of its mission to democratize a historically exclusive asset class.”

Growth & user acquisition

• Surpassed 1 million subscribers as of May 2025, fueled by scalable infrastructure and an improved user experience across devices.
• After mobile push notifications were introduced, mobile app interactions increased by 35%.
• With the launch of mobile “Trading” and “Portfolio” features, mobile app downloads surged by over 5,000 in a single month.
• Mobile now accounts for 20% of all investments, marking a 20% increase in transactional activity on mobile.

Platform performance & Scalability